Skeyndor Australia — Sales Playbook

Kim's Prospect Dossier: Hornsby & Upper North Shore

29 salons profiled. Ranked by Skeyndor fit. Tailored entry angles for each.

Territory: Hornsby to Castle Hill to St Ives
Base: Hornsby
Prepared: 20 Feb 2026
Package: $2,850 Instant Startup

Territory Snapshot

29
Salons Profiled
0
Carry Skeyndor
0
Carry Medik8
1
Carry Mesoestetic
3
Carry Dermalogica
3
Carry Ultraceuticals
19
Suburbs Covered
6
Hot Targets (8-10)
Key insight: This territory is wide open for Skeyndor. No Medik8 stockists found in the Upper North Shore corridor. The dominant brands (Dermalogica, Ultraceuticals, Environ) are all beatable on heritage, science, and range depth. The Medik8/Mesoestetic disruption story is still powerful as a general industry talking point.
Tier 1 — Hot Targets

Score 8-10 — Visit FIRST

Highest conversion probability. Each has a direct competitive vulnerability.

#1
Beauty at Victoria's
Dural — 3/2 Kenthurst Road, Dural Mall
10/10
OwnerVictoria (30 years, internationally trained)
StaffMultiple therapists
Websitebeautyatvictorias.com.au
InstagramActive
Mesoestetic DMK Cosmelan LED Skin Needling Six Layer Peel
Why #1: The ONLY confirmed Mesoestetic stockist in the territory. Also does Cosmelan (Mesoestetic's signature treatment). This salon is living the Mesoestetic distributor disruption right now.
Entry Angle: "Your Mesoestetic just got harder to order. Your DMK doesn't cover everything."
"Hi Victoria, I'm Kim from Skeyndor Australia. I know you work with Mesoestetic — how's the transition been since Cryomed took over in January? We've been hearing from a lot of clinics that it's been bumpy.

I'm not here to replace DMK — that's your paramedical backbone and it's great. But Mesoestetic's retail homecare is thin, and with the distributor change, a lot of clinics are looking for a retail range their clients can take home between treatments.

Our Aquatherm range is Eczema Association Australia approved — perfect for post-Cosmelan recovery. And our Power C+ and Power HA fill the homecare gap that DMK and Mesoestetic leave open.

Would you have 15 minutes for me to show you the ranges? I can bring samples."
Lead With
Aquatherm post-Cosmelan recovery story + Power HA as retail homecare gap-filler
Don't Lead With
Don't try to replace DMK. Victoria is invested in it. Skeyndor complements DMK.
Leave-Behind
Aquatherm Thermal Concentrate Water + Power HA Booster Serum samples
Strategic Note
If Victoria converts → first Skeyndor salon in the Hills District. Reference account potential.
#2
Lotus Care Health & Beauty
Hornsby — 34 Hunter Street, 2077
9/10
Phone0433 681 368
StaffMulti-therapist (est. 2005)
Websitelotuscare.com.au
Instagram@lotuscarehornsby
DMK Cosmelan Lira Clinical Omnilux LED Regul8 Saint Minerals
Why #2: Award-winning (Local Business Award 2021 & 2024, ABIA finalist, "Best In Skin" finalist). Uses Cosmelan (Mesoestetic product). Carries Lira Clinical peels. Right in Hornsby — Kim's backyard. Longest-standing salon in the area.
Entry Angle: "Your peels deserve a better retail follow-up."
"I've been following Lotus Care — congratulations on the Local Business Awards. You're clearly doing something right.

I noticed you use Lira Clinical peels and Cosmelan. Our ProBiome Peel is the first probiotic resurfacing system in the world — it's getting incredible results with less downtime than traditional peels. But even beyond that — what are your clients using at home between peel treatments?

Our Aquatherm range is specifically designed for post-treatment recovery — Eczema Association approved — and our Power C+ serum at 12.5% concentration helps maintain brightening results between visits.

I'd love to show you how these four ranges work together. Can I bring some samples in this week?"
Lead With
ProBiome Peel (peel specialist to peel specialist). Aquatherm post-treatment recovery.
Don't Lead With
Don't position against DMK. Complement, don't compete.
Leave-Behind
Aquatherm SOS Anti-Redness + Power C+ Serum samples
Strategic Note
Closest target to Kim's base. If they convert → flagship Hornsby CBD account.
#3
St Ives Professional Skin Care
St Ives — Shop 92, 166 Mona Vale Road, 2075
8/10
Phone(02) 9449 4711
OwnerLucia
Websitestivesskincare.com.au
EquipmentSylfirm X, OBSERV skin scanner
Ultraceuticals Clarins Sothys Sylfirm X IPL
Why #3: Already carries THREE professional brands — she's willing to stock multiple lines. Ultraceuticals is a direct competitor. Clarins and Sothys are European — she values European heritage. OBSERV scanner = sophisticated.
Entry Angle: "You already speak European skincare. We're the Barcelona chapter."
"Hi Lucia, I'm Kim from Skeyndor. I saw you carry Clarins, Sothys, and Ultraceuticals — you clearly value European skincare science, which is exactly what drew me to call.

Skeyndor is a 60-year Spanish skincare house from Barcelona — same European DNA as Sothys and Clarins, but with a technology edge. Our Power C+ serum uses nanoliposome delivery at 12.5% Vitamin C — that's double what most brands offer. And our Power HA Booster Serum is outselling everything else we make nationally.

Have you thought about adding a Spanish science brand to round out your European collection? Can I come by with some samples?"
Lead With
European heritage alignment. Power C+ vs Ultraceuticals Ultra C23+. "Complete your collection."
Don't Lead With
Don't attack Clarins or Sothys — she loves them. Position alongside, not instead of.
Leave-Behind
Power C+ Serum + Power HA Booster Serum samples
Strategic Note
Multi-brand salon = low switching resistance. She may ADD Skeyndor without dropping anything.
#4
Turramurra Natural Beauty
Pymble — 2/1051 Pacific Highway, 2073
8/10
Phone(02) 9144 4951
OwnerTracie (30+ years operating)
Websiteturramurranaturalbeauty.com.au
TreatmentsPAYOT facials, Dermalux LED, skin needling, oncology-safe
PAYOT Dermalux LED ex-Ultraceuticals ex-Clarins ex-Image Skincare
Why #4: Has CHANGED brands before (previously Ultraceuticals, Clarins, Image Skincare → now PAYOT). She evaluates and switches. PAYOT's professional range is limited. 30+ years = knows the industry. Oncology-safe treatments = cares about sensitivity.
Entry Angle: "You've evolved before. Here's what's next."
"Hi Tracie, I'm Kim from Skeyndor. I see you've been in the industry over 30 years — incredible. I noticed you've carried some great brands over the years — Ultraceuticals, Clarins, Image Skincare. You're clearly someone who evaluates and evolves.

PAYOT is lovely for what it does, but their professional range stops short on active ingredients. Our Power C+ at 12.5% Vitamin C and Power HA with aquaporin activation go deeper than anything in PAYOT's line. And our Aquatherm range — Eczema Association approved — would complement your PAYOT facials beautifully for sensitive clients.

You could run PAYOT as your heritage facial brand and Skeyndor as your results-driven clinical range. Two tiers, more revenue per client. Worth a look?"
Lead With
"You've upgraded before" narrative. Power ranges as the clinical tier PAYOT doesn't cover.
Don't Lead With
Don't disrespect PAYOT. Frame as complementary — two tiers.
Leave-Behind
Power HA Booster Serum + Aquatherm Thermal Water
Strategic Note
Brand change history = she's open. Oncology-safe = Aquatherm is the perfect wedge.
#5
Gillian Adams Salon, Spa & Dining
Turramurra — 1356 Pacific Highway, 2074
8/10
Phone(02) 9488 9944
OwnerGillian Adams
Websitegillianadams.com.au
AwardsOceania's Best Day Spa 2021
BABOR Omnilux LED Hydrotherapy Pool Vichy Shower Hair Salon Dining
Why #5: Premium luxury day spa. Oceania's Best Day Spa. BABOR (German) = direct European competitor. Large operation (former bank building + Bonnie Bray House, pool, dining, multiple rooms). Hydrotherapy = understands water science → Aquatherm.
Entry Angle: "BABOR is German precision. Skeyndor is Barcelona passion. Your spa can offer both."
"Hi Gillian, I'm Kim from Skeyndor Australia. I saw you won Oceania's Best Day Spa — that's remarkable. And I noticed you carry BABOR, which shows you appreciate serious European skincare science.

Skeyndor is BABOR's Mediterranean counterpart — 60 years from Barcelona, family-owned, 150 international awards. Where BABOR focuses on German precision, we bring thermal water science from Salies-de-Bearn (837mg/L magnesium — Eczema Association approved) and innovative technology like the world's first probiotic peel.

With your hydrotherapy pool and spa concept, our Aquatherm range and Spa Senses body line would be a natural fit. And our MEGAN device — patented tri-technology — could add a new premium treatment tier generating $100K+ annually.

Would you be open to a meeting?"
Lead With
Heritage + heritage. Spa Senses body line + Aquatherm for water-therapy concept. MEGAN long-term.
Don't Lead With
Don't position as replacing BABOR. Complementary: Mediterranean vs Germanic.
Leave-Behind
Aquatherm Thermal Water + Spa Senses sample + brand heritage one-pager
Strategic Note
PREMIUM account. If she takes Skeyndor, every salon on the North Shore notices. Longest sales cycle, highest prestige.
#6
Urban Spa
Wahroonga — 27 Coonanbarra Road, 2076
8/10
Websiteurbanspa.com.au
Instagram@urbanspawahroonga
Network10-location chain
TreatmentsHIFU, RF, needling, LED, IPL, Cosmelan, injectables
Cosmelan (Mesoestetic) HIFU RF Mesotherapy Oxygen Therapy Injectables
Why #6: Uses Cosmelan = active Mesoestetic relationship. Chain of 10 locations — win one, pitch all. Advanced treatment menu = sophisticated salon that values professional-grade products.
Entry Angle: "Your Cosmelan clients need homecare between treatments."
"Hi, I'm Kim from Skeyndor. I noticed you offer Cosmelan treatments — how's the supply been since Mesoestetic moved to Cryomed in January?

Our Aquatherm range is Eczema Association approved for post-treatment recovery, and our Power C+ at 12.5% Vitamin C maintains the brightening results between visits.

We also have a patented treatment device called MEGAN — 448kHz radiofrequency plus electroporation plus LED — that's generating $100K+ in treatment revenue for salons. Given your treatment menu, it would fit right in."
Lead With
Cosmelan homecare gap + Aquatherm. MEGAN device (they already offer RF + LED — this is an upgrade).
Don't Lead With
Don't attack existing treatments. MEGAN as complementary, not replacement.
Leave-Behind
Aquatherm sample + MEGAN one-pager
Strategic Note
Chain account — if Wahroonga converts, pitch all 9 others. Find who makes brand decisions.
Tier 2 — Strong Fit

Score 6-7 — Visit Week 1-2

Strong conversion potential with the right angle.

#7 Skin+ (Skinplus) — Pymble
7/10
95 Grandview St, Pymble • (02) 8094 9007 • Dermalogica • 5.0 stars, 943 reviews
Angle: "Dermalogica is great for education. Skeyndor is great for margins." HIGH VOLUME salon. Single brand dependency. Power HA Booster at $89 vs their Skin Smoothing Cream at $90 — better tech, better price.
Leave-behind: Power HA Booster Serum + comparison sheet
#8 L'Image Skin Care & Waxing — Gordon
7/10
Shop 29, Level 4, Gordon Village Arcade • (02) 9498 3211 • Owner: Sarah • Dermalogica
Angle: "Dermalogica doesn't have a sensitivity range like this." Aquatherm as the gap-filler — stock alongside, no conflict. Eczema Association approved.
Leave-behind: Aquatherm Thermal Water + SOS Anti-Redness
#9 Real Skin and Laser Clinic — St Ives
7/10
St Ives • realskinandlaserclinic.com.au • Dermalogica (selling Retinol Clearing Oil at $142)
Angle: "You're selling Dermalogica Retinol Clearing Oil at $142. Our Power Retinol Serum-in-Cream is $129 with 0.15% pure stable retinol. Better product, better margin."
Leave-behind: Power Retinol + Power HA Booster samples
#10 The Goddess — Wahroonga
7/10
Suite 2/5 Redleaf Ave, Wahroonga • (02) 9489 8740 • Owner: Donna (37+ yrs) • Staff: 3 • Environ Jane Iredale
Angle: "Environ doesn't cover everything. Aquatherm fills the gaps." Post-treatment recovery + Power C+ at 12.5% as different approach to brightening. Respect her expertise — learn from her, then show how Skeyndor fits.
Leave-behind: Aquatherm Thermal Water + Power C+
#11 Hornsby Beauty Salon — Hornsby
7/10
10/2A Florence St, Hornsby • Owner: Annie (since 2000) • Sothys • 100m from station
Angle: "Same European soul, deeper science." Barcelona meets Paris. Power HA has aquaporin activation — tech Sothys doesn't have. Priced similarly.
Leave-behind: Power HA Booster + Power C+ samples
#12 SE Aesthetics — Turramurra
6/10
3/21 Rohini St, Turramurra • 5.0 stars, 100 reviews • Sam + Grace • Synergie Skin • 2025 Local Business Award winner
Angle: "Synergie is Australian. Skeyndor is the international tier." 60 years Barcelona R&D, patented tech. For premium clients who want global heritage.
Leave-behind: Power HA Booster + Aquatherm Thermal Water
#13 For the Love of Beauty — Hornsby
6/10
3A William St, Hornsby • (02) 9476 6090 • Owner: Deborah Crofts (30+ yrs, sole operator) • Nimue
Angle: "Nimue is South African. Here's the European alternative." Thermal water science + nanoliposome Vit C that Nimue doesn't have. Sole operator = she IS the decision maker. Quick yes or no.
Leave-behind: Full sample kit
#14 Anna's Beauty Atelier — Turramurra
6/10
5A Murdoch St, Turramurra • 0401 234 603 • Owner: Anna (sole operator, home salon) • Dermatonics
Angle: "Your treatment menu is sophisticated. Your skincare brand should be too." Carboxy therapy, microcurrent, mesotherapy — she's clinical-level. Skeyndor matches her skill set.
Leave-behind: Power C+ + Power HA samples
Tier 3 — Good Fit

Score 4-5 — Visit Week 2-3

Worth a sample drop-off after Tier 1 & 2 are worked.

#15 West Pymble Beauty (Ella Bache) — West Pymble
5/10
Shop 13, West Pymble Village • (02) 9499 3915 • 7 therapists • Ella Bache • Risk: franchise restrictions
Angle: "Ella Bache doesn't have a Power Vitamin C or clinical HA range — we fill that gap." Check if franchise allows complementary brands.
#16 Essentially You Skin & Beauty — Turramurra
5/10
2/21 Rohini St, Turramurra • (02) 9144 5095 • PAYOT
Angle: Same as Turramurra Natural Beauty — PAYOT's professional range is limited. Skeyndor as the clinical tier.
#17 Beyond Nurtured Beauty Spa — St Ives
5/10
G.07/177 Mona Vale Rd, St Ives • 4.9 stars, 35 reviews • Natural/organic focus
Angle: Aquatherm's natural thermal water aligns with organic ethos. "No synthetic actives — just 837mg/L magnesium thermal water."
#18 North Shore Aesthetics — Gordon
5/10
Level 3, Shop 16, Gordon Village Arcade • (02) 9418 2121 • No confirmed brand
Angle: Blank canvas. No confirmed professional brand = full startup pitch opportunity.
#19 Balance Aesthetics Medispa — Turramurra
4/10
1343 Pacific Hwy, Turramurra • 0415 429 905 • Dr-led (plastic surgeon) • Medical medispa
Angle: Aquatherm for post-procedure recovery + Corrective range as complement to injectables. MEGAN device long-term.
#20 Blossom Skin & Health — Wahroonga
4/10
12 Railway Ave, Wahroonga • TCM + beauty hybrid • Dr Sang Hee
Angle: TCM + beauty hybrid. Aquatherm's natural mineral water aligns with holistic approach.
Tier 4 — Low Priority

Franchise-locked, medical-only, or poor fit

#SalonSuburbWhy LowScore
21Ella Bache Castle HillCastle HillFranchise locked3/10
22Endota Spa Castle HillCastle HillFranchise, own brand only2/10
23Pymble DermatologyPymbleMedical dermatology, no retail2/10
24MD Cosmedical SolutionsWahroongaMedical devices only2/10
25Asterie ClinicSt IvesMedical aesthetic, no retail skincare3/10
26Nu Me AestheticsCastle HillDevice-focused, no skincare brand3/10
27Bodysense SolutionsGordonBody/device focus3/10
28Xara Skin ClinicLane CoveDevice-focused, no retail2/10
29Body By DesignLane CoveUltraceuticals, further from territory5/10

Weekly Schedule — 24-28 Feb 2026

Monday — Hornsby Core (5 min from base)

9:00-9:30Lotus Care (#2)Cold visit with samples. 34 Hunter St.
9:45-10:15Hornsby Beauty (#11)Cold visit. 100m from station. Drop samples + brand sheet.
10:30-11:00For the Love of Beauty (#13)Cold visit. 3A William St. Sole operator — quick conversation.
11:30-12:30Phone callsCall Tier 2 targets to book appointments.
1:30-2:00Lotus Care follow-upIf morning was a drop-off only, follow up by phone.

Tuesday — Turramurra / Pymble Corridor

9:00-9:45Gillian Adams (#5)Drop-in or booked appointment. 1356 Pacific Hwy. Premium approach.
10:00-10:30Turramurra Natural (#4)Cold visit. 1051 Pacific Hwy, Pymble.
10:45-11:15Essentially You (#16)Cold visit. 21 Rohini St, Turramurra.
11:30-12:00Anna's Atelier (#14)Cold visit. 5A Murdoch St, Turramurra.
12:15-12:45SE Aesthetics (#12)Cold visit. 21 Rohini St (same street as Essentially You).
1:30-2:00Skin+ (#7)Cold visit. 95 Grandview St, Pymble.

Wednesday — Wahroonga + Gordon

9:00-9:30The Goddess (#10)Cold visit. 5 Redleaf Ave, Wahroonga.
9:45-10:15Urban Spa (#6)Cold visit. 27 Coonanbarra Rd, Wahroonga.
10:30-11:00Blossom Skin (#20)Drop samples. 12 Railway Ave, Wahroonga.
11:30-12:00L'Image (#8)Cold visit. Gordon Village Arcade.
12:15-12:45North Shore Aesthetics (#18)Drop samples. Gordon Village Arcade (same building).

Thursday — St Ives + Dural

9:00-9:30St Ives Professional (#3)Cold visit. 166 Mona Vale Rd, St Ives.
9:45-10:15Real Skin & Laser (#9)Cold visit. St Ives.
10:30-11:00Beyond Nurtured (#17)Drop samples. 177 Mona Vale Rd.
1:00-1:30Beauty at Victoria's (#1)THE BIG ONE. Dural Mall. Full samples + brand sheet.

Friday — Follow-Ups + Remaining

9:00-12:00Follow-up callsCall EVERY salon visited Mon-Thu.
12:30-1:00West Pymble Beauty (#15)Quick drop-in. Kendall St.
1:30-2:00Balance Aesthetics (#19)Quick drop-in. Pacific Hwy, Turramurra.
2:30-3:30Week reviewWhat worked, what needs second visit, pipeline status.

Printable Hit List

The Big 6 — Visit FIRST, Convert THESE
#SalonSuburbThey CarryOur AnglePhone
1Beauty at Victoria'sDuralDMK + MesoesteticMesoestetic disruption + homecare gap—
2Lotus CareHornsbyDMK + Cosmelan + LiraProBiome Peel + post-treatment recovery0433 681 368
3St Ives Prof Skin CareSt IvesClarins + Sothys + UltraEuropean collection + Power range(02) 9449 4711
4Turramurra Natural BeautyPymblePAYOT + ex-Ultra, ImageBrand switcher + clinical tier(02) 9144 4951
5Gillian AdamsTurramurraBABOREuropean prestige + Spa Senses + MEGAN(02) 9488 9944
6Urban SpaWahroongaCosmelanMesoestetic disruption + MEGAN—
The Next 8 — Week 1-2
#SalonSuburbThey CarryOur AnglePhone
7Skin+PymbleDermalogicaBetter margins + Power range(02) 8094 9007
8L'ImageGordonDermalogicaAquatherm fills the gap(02) 9498 3211
9Real Skin & LaserSt IvesDermalogicaPower Retinol vs $142 Retinol—
10The GoddessWahroongaEnvironAquatherm complement(02) 9489 8740
11Hornsby BeautyHornsbySothysSame European DNA, deeper science—
12SE AestheticsTurramurraSynergie SkinInternational tier upgrade—
13For the Love of BeautyHornsbyNimueEuropean alternative(02) 9476 6090
14Anna's Beauty AtelierTurramurraDermatonicsBrand upgrade for advanced therapist0401 234 603
Brand Landscape Map
HORNSBY ├── Lotus Care .............. DMK + Cosmelan + Lira ├── Hornsby Beauty Salon .... Sothys └── For the Love of Beauty .. Nimue WAHROONGA ├── The Goddess ............. Environ ├── Urban Spa ............... Cosmelan └── MD Cosmedical ........... (Medical only) TURRAMURRA ├── Gillian Adams ........... BABOR ★ Premium ├── Turramurra Natural Beauty PAYOT + ex-Ultraceuticals ├── SE Aesthetics ........... Synergie Skin ├── Anna's Beauty Atelier ... Dermatonics ├── Essentially You ......... PAYOT └── Balance Aesthetics ...... (Medical medispa) PYMBLE ├── Skin+ .................. Dermalogica ★ High Volume ├── Pymble Dermatology ...... (Medical only) └── West Pymble Beauty ...... Ella Bache (franchise) GORDON ├── L'Image ................ Dermalogica ├── North Shore Aesthetics .. (No brand) └── Bodysense .............. (Body/device) ST IVES ├── St Ives Prof Skin Care .. Clarins + Sothys + Ultraceuticals ★ ├── Real Skin & Laser ....... Dermalogica ├── Beyond Nurtured ......... Natural/organic └── Asterie Clinic .......... (Medical only) CASTLE HILL / DURAL ├── Beauty at Victoria's .... DMK + MESOESTETIC ★★ #1 TARGET ├── Endota Spa .............. (Franchise locked) ├── Ella Bache .............. (Franchise locked) └── Nu Me Aesthetics ........ (Device only)

Competitive Talking Points — Kim's Cheat Sheet

When they carry DERMALOGICA (3 salons: Skin+, L'Image, Real Skin)

When they carry ENVIRON (The Goddess)

When they carry SOTHYS / PAYOT (4 salons)

When they carry DMK (Lotus Care, Beauty at Victoria's)

When they carry ULTRACEUTICALS (St Ives Prof, Turramurra Natural)

When they carry BABOR (Gillian Adams)

When they carry SYNERGIE SKIN (SE Aesthetics)

Universal Closer

$2,850 across four ranges. That's product you'll sell, not a fee.
Expert Cleanse Pro + Aquatherm + Power C+ + Power HA.
Try them on your own face first. If you love them, your clients will too.

SKEYNDOR AUSTRALIA • 60 Years • Barcelona • 150+ Awards • Family-Owned
Prepared for Kim • 20 February 2026 • Confidential